First of all, it is good not to confuse the terms e-commerce, Social Commerce and Social Shopping.
An e-commerce site allows, ça va sans dire , the purchase of products online. An e-commerce brand can have its own social pages and run campaigns to promote the sale of its references on its Facebook or Instagram profile, but this is not social commerce, at best it is social ads with conversion purposes instagram likes
Similarly, by Social Shopping we mean the fact that, through sponsorships targeted in users’ social feeds, special offers are proposed and new collections are presented, with the aim of making the user visit a landing or a page of the site in order to finalize the purchase.
Social Commerce, on the other hand, is a natural evolution of online purchasing and its primary condition is the non-interruption of the Customer Journey within the Social https://www.idigic.net/
The premise, therefore, is as simple as it is revolutionary: what substantially increases the conversion rate is fluidity . Guaranteeing the user an easy and comfortable path without hitches and interruptions, where in just a few clicks he can buy without registering, without having to type in a login password or remember credit card details… this is the added value of social commerce.
Around 70% of shopaholics turn to Instagram to discover products , at least that’s what Facebook data reveals .
Unsurprisingly, Instagram has introduced Instagram Shopping, a feature that allows users to tap on images and stories to view featured products. Instagram Shopping is currently available to businesses in over 70 countries around the world. The integration between Facebook and Instagram makes it even more convenient for business marketers to manage.
Benefits of social commerce for sellers
The benefits of activating a strategy that also or only includes Social Commerce are numerous for many types of company.
Surely the primary advantage is linked to the fact of having one or more e-commerce platforms available, ready to use and easily set up, even for SMEs and companies that have recently entered digital sales.
Instead of spending higher budgets to create your own e-commerce, or waiting to complete the development of the same, it is possible to use social commerce as an excellent alternative to a real site.
Or, for all those who already have an e-commerce, it is an integration and boost to online sales, which integrates perfectly with the general marketing strategy.